Tag pairdata 30 Sep 2026

Action + Zombies: a typical launch earns $283 in its first year

That is the median of 153 indie paid launches, 2024 Q4 to 2025 Q3. 15 of 288 matured launches earned $100k or more, against 14.9 expected for their price and launch quarter. Releases rose 5% on the year before: 178 against 170.

Big publishers: over 85% from majors or $40+ games

Price: $283
Price vs a year earlier: −52.1%
Releases, 12 months: 178
Upcoming games: 533
Games on the store: 1,955

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Action + Zombies on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	3.91%share of upcoming wishlist heat	1.44% to 6.97%	54 ranked of 533 upcoming gameswishlist rank 30 Sep 2026	#44 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. Big publishers: over 85% from majors or $40+ games	1.00xhits against expected	0.72x to 1.42x	288 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#2,777 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	+41%player demand against new supply, relative to Steam	+12% to +73%	50 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#282 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	+9%review growth against same-age games	−7% to +23%	50 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,610 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 15
Expected: 14.9

Launches: 288
Hit rate: 5.2%2.0% to 7.5%
Expected rate: 5.2%
Against expected: 1.00x0.72x to 1.42x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

288 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $383
Top tenth: $17,167

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 178
Prior 12 months: 170

Change: +5%
Against Steam: −23%after Steam-wide growth, shrunk by 5 releases

Parent tags

ActionNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
ZombiesNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Action

pairs with Action

Action + Mechs$7,85932 launches priced, 46 releases in 12 months
Action + Bullet Heaven$6,31331 launches priced, 177 releases in 12 months
Action + Co-op$3,733172 launches priced, 259 releases in 12 months
Action + Team-Based$2,97239 launches priced, 71 releases in 12 months
Action + Metroidvania$2,893107 launches priced, 128 releases in 12 months
Action + Fighting$2,52840 launches priced, 34 releases in 12 months

Every pair with Action

More with Zombies

pairs with Zombies

Zombies + Survival$1,81973 launches priced, 70 releases in 12 months
RPG + Zombies$1,02234 launches priced, 25 releases in 12 months
Zombies + Exploration$99132 launches priced, 36 releases in 12 months
Zombies + Post-apocalyptic$85064 launches priced, 70 releases in 12 months
Zombies + Horror$64881 launches priced, 67 releases in 12 months
Strategy + Zombies$48533 launches priced, 42 releases in 12 months

Every pair with Zombies

Verdicts

in development

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