Tag pairdata 30 Sep 2026
Niches / Action / Open World
Action + Open World: a typical launch earns $1,020 in its first year
That is the median of 120 indie paid launches, 2024 Q4 to 2025 Q3. 27 of 251 matured launches earned $100k or more, against 25.5 expected for their price and launch quarter. Releases rose 20% on the year before: 195 against 162.
- Big publishers: over 85% from majors or $40+ games
- Price
- $1,020 median of 120 launches
- Price vs a year earlier
- +15.0% four quarters on the four before
- Releases, 12 months
- 195 162 the year before
- Upcoming games
- 910 coming soon on Steam
- Games on the store
- 2,478 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
| 15.08%share of upcoming wishlist heat | 4.46% to 27.69% | 168 ranked of 910 upcoming gameswishlist rank 30 Sep 2026 | #3,799 of 7,193pairs on this board |
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.
| 1.05xhits against expected | 0.81x to 1.37x | 251 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #2,487 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | +29%player demand against new supply, relative to Steam | +3% to +51% | 120 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #514 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | +14%review growth against same-age games | +5% to +23% | 120 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #124 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 251
- Hit rate
- 10.8%8.2% to 15.9%
- Expected rate
- 10.2%
- Against expected
- 1.05x0.81x to 1.37x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
251 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $40
- Median
- $971
- Top tenth
- $107,559
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +20%
- Against Steam
- −12%after Steam-wide growth, shrunk by 5 releases
Parent tags
- ActionNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- Open WorldNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Gray Zone Warfare (opens the Steam store)2024 · 69,275 reviews, 72% positiveest. $55M
- DragonSword : Awakening (opens the Steam store)2026 · 10,938 reviews, 88% positiveest. $5.8M
- Farever (opens the Steam store)2026 · 9,016 reviews, 75% positiveest. $3.6M
- Drug Dealer Simulator 2 (opens the Steam store)2024 · 5,491 reviews, 69% positiveest. $2.8M
- Streamer Life Simulator 2 (opens the Steam store)2025 · 6,768 reviews, 81% positiveest. $2.7M
- Thief Simulator 2 (opens the Steam store)2023 · 6,593 reviews, 87% positiveest. $2.5M
- Hyper Light Breaker (opens the Steam store)2025 · 3,424 reviews, 52% positiveest. $2.1M
- Age of Water (opens the Steam store)2024 · 2,882 reviews, 72% positiveest. $1.8M
More with Action
pairs with Action- Action + Mechs$7,85932 launches priced, 46 releases in 12 months
- Action + Bullet Heaven$6,31331 launches priced, 177 releases in 12 months
- Action + Co-op$3,733172 launches priced, 259 releases in 12 months
- Action + Team-Based$2,97239 launches priced, 71 releases in 12 months
- Action + Metroidvania$2,893107 launches priced, 128 releases in 12 months
- Action + Fighting$2,52840 launches priced, 34 releases in 12 months
More with Open World
pairs with Open World- Open World + Multiplayer$15,60236 launches priced, 75 releases in 12 months
- Open World + Open World Survival Craft$14,79431 launches priced, 35 releases in 12 months
- Open World + Life Sim$13,38736 launches priced, 39 releases in 12 months
- Open World + Crafting$7,48760 launches priced, 105 releases in 12 months
- Driving + Open World$6,51131 launches priced, 50 releases in 12 months
- Building + Open World$5,98741 launches priced, 61 releases in 12 months
Verdicts
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