Tag pairdata 30 Sep 2026

Action + Family Friendly: a typical launch earns $415 in its first year

That is the median of 130 indie paid launches, 2024 Q4 to 2025 Q3. 8 of 249 matured launches earned $100k or more, against 21.1 expected for their price and launch quarter. Releases rose 16% on the year before: 185 against 160.

Price: $415
Price vs a year earlier: +2.7%
Releases, 12 months: 185
Upcoming games: 333
Games on the store: 1,469

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Action + Family Friendly on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.08%share of upcoming wishlist heat	0.04% to 0.12%	10 ranked of 333 upcoming gameswishlist rank 30 Sep 2026	#1,957 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.46xhits against expected	0.31x to 0.71x	249 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,682 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+31%player demand against new supply, relative to Steam	+7% to +55%	36 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#477 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+11%review growth against same-age games	0% to +22%	36 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#235 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 8
Expected: 21.1

Launches: 249
Hit rate: 3.2%1.6% to 5.4%
Expected rate: 8.5%
Against expected: 0.46x0.31x to 0.71x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

249 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $404
Top tenth: $14,490

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 185
Prior 12 months: 160

Change: +16%
Against Steam: −15%after Steam-wide growth, shrunk by 5 releases

Parent tags

ActionNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Family FriendlyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Action

pairs with Action

Action + Mechs$7,85932 launches priced, 46 releases in 12 months
Action + Bullet Heaven$6,31331 launches priced, 177 releases in 12 months
Action + Co-op$3,733172 launches priced, 259 releases in 12 months
Action + Team-Based$2,97239 launches priced, 71 releases in 12 months
Action + Metroidvania$2,893107 launches priced, 128 releases in 12 months
Action + Fighting$2,52840 launches priced, 34 releases in 12 months

Every pair with Action

More with Family Friendly

pairs with Family Friendly

Family Friendly + Life Sim$8,09933 launches priced, 37 releases in 12 months
Building + Family Friendly$4,77630 launches priced, 27 releases in 12 months
Family Friendly + Immersive Sim$1,80036 launches priced, 22 releases in 12 months
Exploration + Family Friendly$1,53183 launches priced, 87 releases in 12 months
Family Friendly + Cozy$1,39544 launches priced, 90 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months

Every pair with Family Friendly

Verdicts

in development

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