Tag pairdata 30 Sep 2026

2D + Incremental: a typical launch earns $202 in its first year

That is the median of 337 indie paid launches, 2024 Q4 to 2025 Q3. 16 of 678 matured launches earned $100k or more, against 11.0 expected for their price and launch quarter. Releases rose 87% on the year before: 802 against 430.

Price: $202
Price vs a year earlier: −50.0%
Releases, 12 months: 802
Upcoming games: 1,100
Games on the store: 3,144

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

2D + Incremental on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.28%share of upcoming wishlist heat	0.17% to 0.48%	38 ranked of 1,101 upcoming gameswishlist rank 30 Sep 2026	#822 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.36xhits against expected	0.98x to 1.92x	678 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,128 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−28%player demand against new supply, relative to Steam	−34% to −21%	92 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,137 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−1%review growth against same-age games	−8% to +5%	92 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#875 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 16
Expected: 11.0

Launches: 678
Hit rate: 2.4%2.1% to 5.5%
Expected rate: 1.6%
Against expected: 1.36x0.98x to 1.92x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

678 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $303
Top tenth: $9,226

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 802
Prior 12 months: 430

Change: +87%
Against Steam: +37%after Steam-wide growth, shrunk by 5 releases

Parent tags

2DNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
IncrementalGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with 2D

pairs with 2D

2D + Roguelike Deckbuilder$6,77234 launches priced, 64 releases in 12 months
2D + Romance$3,28176 launches priced, 110 releases in 12 months
War + 2D$3,16035 launches priced, 55 releases in 12 months
2D + Dating Sim$2,55991 launches priced, 116 releases in 12 months
2D + LGBTQ+$2,46550 launches priced, 85 releases in 12 months
2D + Historical$2,32474 launches priced, 130 releases in 12 months

Every pair with 2D

More with Incremental

pairs with Incremental

Resource Management + Incremental$1,36246 launches priced, 236 releases in 12 months
Roguelite + Incremental$1,23332 launches priced, 126 releases in 12 months
Collectathon + Incremental$1,13151 launches priced, 139 releases in 12 months
Nature + Incremental$99930 launches priced, 50 releases in 12 months
Incremental + Creature Collector$91664 launches priced, 79 releases in 12 months
Management + Incremental$81071 launches priced, 241 releases in 12 months

Every pair with Incremental

Verdicts

in development

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