Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

Text size
Game Market DataSteam market, quoted daily
Live games
191,514
on 30 Sep 2026

Tag pairdata 30 Sep 2026

Niches / 2D / Cozy

2D + Cozy: a typical launch earns $755 in its first year

That is the median of 46 indie paid launches, 2024 Q4 to 2025 Q3. 5 of 101 matured launches earned $100k or more, against 2.9 expected for their price and launch quarter. Releases rose 198% on the year before: 152 against 51.

Price
$755
median of 46 launches
Price vs a year earlier
−78.0%
four quarters on the four before
Releases, 12 months
152
51 the year before
Upcoming games
360
coming soon on Steam
Games on the store
627
carrying both tags

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

2D + Cozy on each board
BoardValueIntervalSampleStanding
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
  • One game dominates the figure
  • Listed after unflagged rows on this board
0.23%share of upcoming wishlist heat0.09% to 0.46%19 ranked of 362 upcoming gameswishlist rank 30 Sep 2026#4,936 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.1.35xhits against expected0.92x to 2.19x101 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)#1,137 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits
5
Expected
2.9
Launches
101
Hit rate
5.0%1.8% to 8.4%
Expected rate
2.9%
Against expected
1.35x0.92x to 2.19x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

101 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth
$80
Median
$927
Top tenth
$35,528

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months
152
Prior 12 months
51
Change
+198%

Parent tags

  • 2DNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
  • CozyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with 2D

pairs with 2D
Every pair with 2D

More with Cozy

pairs with Cozy
Every pair with Cozy

Verdicts

in development

GMD Verdicts will be a written read on a niche, built from the same data and the published method on this site. Join the early list and we will email you when the first ones are ready. Nothing on this page is held back while you wait.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.