Tag pairdata 30 Sep 2026

2D + Cats: a typical launch earns $642 in its first year

That is the median of 93 indie paid launches, 2024 Q4 to 2025 Q3. 5 of 181 matured launches earned $100k or more, against 3.8 expected for their price and launch quarter. Releases rose 41% on the year before: 156 against 111.

Price: $642
Price vs a year earlier: +32.2%
Releases, 12 months: 156
Upcoming games: 177
Games on the store: 643

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

2D + Cats on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.04%share of upcoming wishlist heat	0.02% to 0.05%	7 ranked of 177 upcoming gameswishlist rank 30 Sep 2026	#2,934 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.17xhits against expected	0.80x to 1.92x	181 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,877 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 5
Expected: 3.8

Launches: 181
Hit rate: 2.8%1.1% to 5.2%
Expected rate: 2.1%
Against expected: 1.17x0.80x to 1.92x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

181 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $33
Median: $546
Top tenth: $14,238

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 156
Prior 12 months: 111

Change: +41%

Parent tags

2DNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CatsNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with 2D

pairs with 2D

2D + Roguelike Deckbuilder$6,77234 launches priced, 64 releases in 12 months
2D + Romance$3,28176 launches priced, 110 releases in 12 months
War + 2D$3,16035 launches priced, 55 releases in 12 months
2D + Dating Sim$2,55991 launches priced, 116 releases in 12 months
2D + LGBTQ+$2,46550 launches priced, 85 releases in 12 months
2D + Historical$2,32474 launches priced, 130 releases in 12 months

Every pair with 2D

More with Cats

pairs with Cats

Adventure + Cats$1,84443 launches priced, 70 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months
Point & Click + Cats$1,12857 launches priced, 110 releases in 12 months
Cats + Cozy$1,10583 launches priced, 142 releases in 12 months
Relaxing + Cats$887143 launches priced, 201 releases in 12 months
Cats + Wholesome$88478 launches priced, 95 releases in 12 months

Every pair with Cats

Verdicts

in development

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