Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
191,514
on 30 Sep 2026

Genres 1 Oct

Of 83 genres with 100+ launches at $10 to $20, 45 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.45 of 83 genres beat the 19 in 100 base rate.45 beat the base rate.

Cohort median $606

Genres

Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The genre list

Best odds at my priceChance of $100k+, read within one price band.Opens $10 to $20, Standard lens.Steady marketsHolds in every lens and no single game owns it.Loads the 30+ launches view.Biggest typical yearWhat the middle launch earned, highest first.Loads the 30+ launches view.Biggest upsideWhat the top tenth earned at least.Loads the 30+ launches view.Proven at scale100+ launches and above the base rate.Now: Cozy, 45 in 100. 45 match.Busiest marketsMost launches first: where the competition is.Loads the 30+ launches view.
Hide one-hit markets8 outHide small samples0 out

83 of 266 genres have 100+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

Investigation 25 in 100 earned $100k+, from 124 launches at $10 to $20typical $9,310 none
Pin another to compare.
Pin another to compare.
Genres at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#GenreChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 45 in 100 earned $100k+, from 131 launches 45 in 10059 hits $62,342 $971,575 131 none Pin Cozy
2 35 in 100 earned $100k+, from 177 launches 35 in 10062 hits $38,456 $901,536 177 none Pin Online Co-Op
3 34 in 100 earned $100k+, from 198 launches 34 in 10067 hits $27,523 $901,536 198 none Pin Co-op
4 32 in 100 earned $100k+, from 258 launches 32 in 10083 hits $26,551 $565,502 258 none Pin Building
5 31 in 100 earned $100k+, from 267 launches 31 in 10084 hits $31,406 $395,032 267 none Pin Life Sim
6 31 in 100 earned $100k+, from 388 launches 31 in 100119 hits $26,551 $520,165 388 none Pin Sandbox
7 30 in 100 earned $100k+, from 360 launches 30 in 100107 hits $26,717 $409,789 360 none Pin Management
8 29 in 100 earned $100k+, from 231 launches 29 in 10068 hits $28,409 $663,058 231 none Pin Base Building
9 29 in 100 earned $100k+, from 231 launches 29 in 10068 hits $24,288 $522,189 231 none Pin Crafting
10 27 in 100 earned $100k+, from 201 launches 27 in 10055 hits $27,623 $402,463 201 none Pin Economy
11 27 in 100 earned $100k+, from 268 launches 27 in 10072 hits $16,088 $485,586 268 none Pin Action Roguelike
12 27 in 100 earned $100k+, from 304 launches 27 in 10081 hits $20,964 $510,045 304 none Pin Open World
13 Driving26 in 100 earned $100k+, from 102 launches 26 in 10027 hits $12,549 $411,669 102 none Pin Driving

26 in 100 earned $100k+, from 102 launches at $10 to $20. That is about 1.4 times the base rate.

Base rate at $10 to $20: 19 in 100 (893 of 4,810 launches earned $100k+).

Typical first year $12,549; the top 1 in 10 earned at least $411,669.

Lens check, all pricesHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

No warning markers: no single game holds half the money, the sample is 50+ launches and the audience split is small.

Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices12 in 100458$1,011
Under $50 in 100177$202
$5 to $101 in 25147$1,011
$10 to $2026 in 100102$12,549
$20 to $4069 in 10032$210,010

Grey: under 30 launches at that price, written as a count. Odds compare best within one price.

Best tag pairs inside, at $10 to $20

No pair inside has 100+ launches and a hit in this view.

Open genre pageCheck this idea
14 26 in 100 earned $100k+, from 187 launches 26 in 10049 hits $23,677 $358,651 187 none Pin Resource Management
15 26 in 100 earned $100k+, from 124 launches 26 in 10032 hits $33,382 $558,583 124 1-hit Pin Roguelike Deckbuilder
16 25 in 100 earned $100k+, from 124 launches 25 in 10031 hits $9,310 $291,418 124 none Pinned Investigation
17 25 in 100 earned $100k+, from 126 launches 25 in 10031 hits $18,150 $363,650 126 none Pin Medieval
18 25 in 100 earned $100k+, from 151 launches 25 in 10037 hits $23,478 $292,264 151 1-hit Pin Metroidvania
19 24 in 100 earned $100k+, from 359 launches 24 in 10087 hits $18,621 $332,634 359 none Pin Immersive Sim
20 24 in 100 earned $100k+, from 141 launches 24 in 10034 hits $10,665 $248,075 141 none Pin Detective
21 24 in 100 earned $100k+, from 448 launches 24 in 100108 hits $18,456 $485,586 448 none Pin Roguelite
22 24 in 100 earned $100k+, from 226 launches 24 in 10054 hits $18,938 $358,651 226 none Pin Survival
23 24 in 100 earned $100k+, from 143 launches 24 in 10034 hits $7,628 $430,966 143 none Pin Tower Defense
24 24 in 100 earned $100k+, from 480 launches 24 in 100113 hits $18,676 $415,727 480 none Pin Roguelike
25 24 in 100 earned $100k+, from 238 launches 24 in 10056 hits $11,231 $636,746 238 none Pin FPS
Show 25 moreShowing 25 of 83 genres
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.